Our target audience is teenagers and young adults. This is because we feel that we know what can scare them, as we are teenagers ourselves so we have valid experience of this audience. From looking at our IMDB reasearch we concluded that the alot of people that watch horror films are aged between 18-29 year olds and are male.
I personally think that one of the reasons this group is the biggest because men want to see if they can scare themselves. Of course this is one suggestion as to why that is the biggest category, There will be many more reasons/motives of why men aged 18-29 watch horror films. It is from having this information that we decided to include 18-29 year olds in our target audience. Here is a bar chart from IMDB that shows the reasons behind why we chose this target as our target audience.
